Tuesday, 9 September 2014

Andrew Goodwin

Amplification:

Nicki Minaj's video for the song 'Freedom' is an example of amplification. Amplification is when the film cuts on and off the beat to emphasise features. The images that you see on the screen during the song amplify the lyrics, in cases a specific narrative may be used that would not necessarily be picked up from reading the lyrics alone. The band image is usually the artist taking on a fictional role in the narrative. It usually has a performance and a narrative.




Illustration:
Illustration is the simplest and easiest to use when making a music video. This is because it is just a literal meaning to the song’s lyrics in visual form. Owl City use illustrative ideas in 'Fireflies' when the artist (Adam Young) is singing and as he says ‘fireflies’ the word fireflies comes up on the screen to a little toy gadget. The chorus shows illustration every time. 




Disjuncture:

Disjuncture usually ignores the song, genre and its content.


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